Swiss quality has long been a global standard, and Victorinox is just one of those brands that has shaped it. Because its starting in 1884, the company has confirmed that even a straightforward product such as a penknife can be a work of engineering art. Each design undertakes stringent quality assurance, and each detail offers a particular purpose.
More than simply knives
Victorinox is no longer simply epic multifunctional knives. Today, the brand name additionally produces cooking area and professional blades, watches, travel traveling bags and even fragrances. What joins these groups? High integrity, capability and minimal style, behind which exists a facility and thoughtful design.
A tool for life
Victorinox brand products are not produced for appearance. They are created with those that will in fact use them in mind – in the mountains, on journeys, in the kitchen and in your home. It is an optimal option for those that are searching for practicality yet are not happy to compromise on quality.
Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.