Technologies that work
When it comes to truly reliable anti-ageing skincare, RoC is always at the forefront. Its solutions are based on years of study focused on obtaining a deep understanding of the skin’s aging processes. Thanks to making use of retinol and meticulously picked active components, RoC helps to strengthen the skin’s structure, reduce the look of wrinkles and level complexion. This approach makes the brand one of one of the most valued on the planet of specialist cosmetics.
Consistency of care and comfort
The distinct function of RoC items is their meekness integrated with high efficiency. The formulas are created to suit even delicate skin, without creating inflammation and preserving comfort with everyday usage. The brand pays special interest to appearances that are swiftly absorbed, leaving a feeling of lightness and hydration. This mix of scientific research and delicacy makes RoC products universal for various ages and skin kinds.
A visible improvement
Regular care with RoC is a real financial investment in skin health and wellness. Enhanced elasticity, reduced pigmentation and improved natural glow are all enabled by the very carefully considered solutions. When the skin gets the required components in exact and reliable focus, the results are certainly mirrored in the mirror. That is why RoC store is selected by those who value tried and tested top quality and actual change.
Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.

