Often the most basic things can set the tone for the entire ambience of the home. A mug in which the early morning starts. A plate on which a family dinner is offered. It is from such little points that a feeling of coziness and efficiency is born.
Pure Living– tableware with a state of mind
Pure Living brand develops items that become part of your everyday ritual. Stone porcelains in stylish shades, pleasurable to the touch, easy to use– it makes every dish aesthetic and aware.
Aesthetics of simplicity
Pure Living is not simply tableware, it is a viewpoint. Simple layout, warm shapes and reliability– whatever to ensure that you can take pleasure in not just the food, however likewise the minute in which it occurs.

Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.