Google is actively looking for this as a signal of quality and trustworthy content. I can‘t emphasise enough how important it is to demonstrate real, first-hand experience in your content. In our case study, they were the only tool to detect AI content with near 100% accuracy – even for the most advanced model.
Step #8: Focus On Content Design
Not only that, but you can also see if they’re doing something you aren’t. You might find opportunities to improve the on-page SEO of your content, so you can drive better results. SEO Anomaly This box often draws attention from search because it stands out from the rest of the listings on the page. Google uses it to show rich results, which are a type of search results showing other details about the page, making them more engaging. These results attract more clicks and can improve your click-through rates in SERPs.
Off-Page: Build a Smart Link Building Strategy
Some local business owners omit geographic terms that describe their physical location or service area because they believe that search engines can figure this out on their own. Let both consumers and search engines know exactly where you are and where you serve, rather than relying on your physical location alone. Each page should have a unique H1 that describes the main topic of the page, this is often automatically created from the title of a page. As the main descriptive title of the page, the H1 should contain that page’s primary keyword or phrase.
If all or many are rich results, it’s probably worth adding it. This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too. The EXIF data provides search engines with additional context and relevant information about your image.
- And if they can’t access it, that directly affects your conversion rate.
- On-Page SEO in 2024 continues to focus on creating high-quality content, optimizing HTML tags, and ensuring a good user experience.
- Google needs assistance in understanding the content of your images.
- At Tops Technologies, we are committed to helping businesses and individuals master SEO best practices to build stronger, more effective online presences.
- Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page.
- Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe.
How to Fix Non-Unique Product Descriptions
Ahrefs, which we mentioned earlier, is an all-in-one SEO tool for keyword research, competitor gap analysis, website SEO audit, and much more. You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content. The most effective internal links are links to related content—with descriptive anchor text.
On Shopify, product tags allow you to add filtering options to collection pages, making it easier for shoppers to find exactly the right product. You can also choose to no-index blog tag pages so they don’t show up in search results, thereby meaning they won’t affect your store’s SEO. The good news is, learning how to find orphan pages (and fix them) is easier than you think. And doing so can improve your website structure, visibility, and overall performance in search results, ensuring that it performs at its best. The specter looming over most SEO-related conversations in 2025 is AI.
We’ve already noted that breadcrumbs can be an effective SEO tool by helping you demonstrate the relationships between collections and sub-collections. If your product may be coming back, the simplest and most effective option is to create a dedicated “coming soon” page for each product. All of which means you need to find a solution for all those old and/or out-of-stock product pages. You can’t just delete them because you’ll end up with a ton of 404 errors – and those are bad for SEO.
