The Karaca brand started its background in 1973 and has since come to be an icon of Turkish hospitality and love for attractive details in the home. Today, the firm is represented in dozens of countries all over the world and uses a big range of products that integrate customs and a modern technique to style.
Item range
In the Karaca collections, you can find everything you need for a trendy and comfortable home. This is splendid tableware, functional kitchen home appliances, textiles for the room and restroom, in addition to decorative components that give the interior a full look. Each item is of premium quality and consideration, which makes it important in everyday life.
Brand viewpoint
Karaca aims not just to offer products, yet to develop an atmosphere of comfort and happiness. Each collection of recipes or textiles becomes part of family customs, uniting individuals at the table or in the circle of liked ones. This is why the brand name is appreciated by those that want to load their home with heat and consistency.

Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.