A soft plaything commonly becomes a child’s first pal, their first source of convenience and a silent friend in everyday life. Aurora World understands this unique role and has actually been developing soft toys that produce this connection for over 40 years. Each item tells its own little tale and accompanies youngsters through lots of important minutes.
Design with character
What collections Aurora World store apart is its interest to detail. Soft products, friendly faces and meticulous workmanship guarantee that every soft plaything feels acquainted. Classic, spirited or contemporary, the styles appeal to various generations while continuing to be classic. It is this mix that makes the brand name so prominent.
Memorable sensations
Aurora World symbolizes protection and emotional distance. Much of the soft playthings are not just offered as presents, yet additionally kept for many years. They stimulate memories of youth, special events or individuals that gave them. In a rapidly changing world, Aurora World creates products that give a sense of toughness and evoke real feelings.
Betty Wainstock
Sócia-diretora da Ideia Consumer Insights. Pós-doutorado em Comunicação e Cultura pela UFRJ, PHD em Psicologia pela PUC. Temas: Tecnologias, Comunicação e Subjetividade. Graduada em Psicologia pela UFRJ. Especializada em Planejamento de Estudos de Mercado e Geração de Insights de Comunicação.